The digital edition of the September 2010 issue of Chef Magazine is now online through the Chef website. This digital edition features all the same great content as the print edition, plus online exclusives on festive holiday recipes and Bordeaux-style U.S. red wines. To access the issue, click the icon below. You can also register on the Chef website to receive e-mail notification when each new digital magazine is available for viewing.
"Because customers' opinions of restaurants are so subjective, depending on everything from their moods to their life experiences, our business can be brutal when people don't enjoy what they are paying for. Guests have become more educated and vocal over the past number of years. This certainly makes it harder for us, but it also forces us to continue to strive to be better."
--John des Rosiers, chef/owner, Inovasi, "Industry Voices," September 2010, Chef Magazine

While Americans remain budget-conscious since the onset of the economic downturn, 68 percent say they did not decrease spending in the areas they are most passionate about--with food being the number-one passion cited, according to the latest American Express Spending & Saving Tracker. Sixty percent of the 2,025 Americans surveyed cited food as their passion, with electronics and gadgets (35 percent), sports (34 percent) and fashion (25 percent) following.

On average, foodies appear to spend significantly more on their passion annually ($2,447) compared to the other three groups. Consumers also prioritized spending on larger ticket items and ranked what they spend on most often to indulge in their passion. The top large-ticket items for foodies included fining-dining (35 percent) and culinary vacations (8 percent).

Moreover, 53 percent of foodies say they didn't cut-back spending on their passion at the onset of the economic downturn and 46 percent say they enjoy spending on their passion for food without ever feeling guilty.

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