The Beef Checkoff Program has issued the call for entries for the fifth annual National Foodservice Beef Backer Awards, a national awards program designed to honor independent restaurants and chains that creatively promote and menu beef. 

Now through Oct. 3, 2011 foodservice operators can enter to win in one of three categories:
  • Chain Operator (10+ units, commercial or noncommercial) 
  • Independent Operator (commercial or noncommercial)
  • Innovator of the Year (chain or independent, commercial or noncommercial)
A panel of foodservice industry professionals will select winners based on submission criteria and awards will be presented at the 2012 Cattle Industry Annual Convention and NCBA Tradeshow in Nashville, Tenn. In addition to industry recognition, winners receive national promotion via a public relations campaign targeting local and national print and online media and national foodservice trade outlets.

The 2010 National Foodservice Beef Backer winners included: The Hitching Post I & II in the “Independent Restaurant” category, Home Style Dining LLC, the parent of Ponderosa® Steakhouses and Bonanza® Steakhouses in the “Chain Restaurant” category, and Red The Steakhouse as the “Innovator of the Year.”

The 2011 entry form and contest details can be found by visiting, or by contacting your local State Beef Council.