The 2010 National Restaurant Association (NRA) Restaurant, Hotel-Motel Show, is about to descend on Chicago for the 91st year. From May 22 to 25, chefs, operators and restaurateurs can gain inspiration for success in the coming year through compelling education sessions, chef demonstrations, design consultations, information booths and networking opportunities galore. The third annual International Wine, Spirits & Beer Event (IWSB), taking place during the NRA Show May 23 and 24, will show you how a great bar program is sure to improve your margins.
Among the highlights
Delivering this year's keynote address on Sunday, May 23, is famed PBS interviewer and newscaster Charlie Rose, who will discuss important world issues and current events. As executive editor and anchor of "Charlie Rose," PBS' nightly interview program, Rose has had the chance to interview such international personalities as Barack Obama, Gordon Brown, Nicolas Sarkozy, Mahmoud Ahmadinejad and Hosni Mubarak. He also is a contributing correspondent for the CBS News program "60 Minutes."
Whether you'd like to learn more about menu labeling, "greening" your restaurant, preparing Halal meals, social media, planting restaurant gardens or food safety, the NRA Show offers more than 70 free education sessions to choose from that can help boost your bottom line. Click here to learn more.
Learn how to build a better bar program from trendsetting chefs, mixologists and restaurant operators with IWSB, the only forum focusing exclusively on restaurant and hospitality industry beverage alcohol sales. Chefs will work side-by-side with sommeliers, mixologists and brew masters to create an innovative lineup of menu pairings at on-floor pairing stations and at participating restaurants at night throughout the event. Click here to see the list of participating restaurants.
Wired and dialed in
Tapping into the growing social media craze, the NRA Show will host the first-ever Foodie Flashmob at 10:30 a.m. on Tuesday, May 25, on the Grand Concourse. Chefs, restaurateurs, culinary students and industry suppliers will gather for a few minutes to bust a move before parting ways at the show's end. You can learn the steps by watching the video here.
To track other up-to-the-minute show updates and highlights, be sure to visit Floored!, the official blog of the NRA Show and IWSB event. Or you can join the conversation with @nrashow2010 on Twitter by using hashtags #NRAShow and #IWSB in all your tweets to let tweeps easily find you.
Don't forget to visit Chef's booth!
You'll likely see the editors of Chef Magazine motoring around the show floor and at many of the special events, but also be sure to stop by booth #7828 to grab a copy of our May show issue. You can also sign up to receive the digital edition of Chef and its sister publication Chef Educator Today, or sign up for our monthly e-newsletters, which contain the latest chef and educator news and trends to keep you informed. See you at the show!