"Because customers' opinions of restaurants are so subjective, depending on everything from their moods to their life experiences, our business can be brutal when people don't enjoy what they are paying for. Guests have become more educated and vocal over the past number of years. This certainly makes it harder for us, but it also forces us to continue to strive to be better."
--John des Rosiers, chef/owner, Inovasi, "Industry Voices," September 2010, Chef Magazine