On average, foodies appear to spend significantly more on their passion annually ($2,447) compared to the other three groups. Consumers also prioritized spending on larger ticket items and ranked what they spend on most often to indulge in their passion. The top large-ticket items for foodies included fining-dining (35 percent) and culinary vacations (8 percent).
Moreover, 53 percent of foodies say they didn't cut-back spending on their passion at the onset of the economic downturn and 46 percent say they enjoy spending on their passion for food without ever feeling guilty.
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