An integral part of the NRA Show, the International Wine, Spirits and Beer
Event—now in its seventh year—will be treating attendees to a number of
education sessions and interactive demonstrations during two days of the show,
May 18-19. The IWSB Event is the only forum to focus on alcoholic beverages and
their important role in the hospitality industry. Being the craft cocktail
enthusiast that I am, the breakdown of the six educational
sessions and eight hands-on demonstrations
have left me itching with anticipation.
Sunday
12:30 PM – How to Take Your
Craft Program from Ordinary to Extraordinary Wine, Spirits and Beer
Led by Group Publisher for Food News Media, Greg Sanders, this session
will focus on making “craft” a reality on menus, and provide information on
other upcoming trends in craft cocktails and sodas.
2:00 PM – Champagne and
Sparkling Wines: Is the Bubble Bursting?
A panel of sommeliers and other wine professionals will be answering
some questions on all things wine. Trends, loyalty and buyer perception will be
a few topics up for debate during this panel.
3:30 PM – The Art of
Beverage and Food Pairings
Chef Kevin Hickey will be leading an exploration of culinary sensory
awareness, helping better understand which beverages pair best with which
dishes, and how to determine what goes better together for future drink and
menu options.
Monday
11:30 AM – The Great Martini
Debate
Tony Abou-Ganim shares the countless martini options, from alcohol and
flavor choice to garnish selection and the different ways to physically build
the classic beverage.
1:30 PM– Hot Trends for
Increased Beverage Sales
Understanding current trends and learning how to incorporate those trends
can significantly increase sales. Glenn Schmitt, president of Marke Team will
help coach you through learning what is and will be trending and how to profit
from it.
3:00 PM – Trends in Beer:
Adding Value through Your Beer List
Craft beer is wildly popular and this panel of professionals is
dissecting how to incorporate the seemingly endless selection to menus.
The Demo Lounges that will be operating during the two-day event
include How to Make the Perfect Margarita, The Perfect Bitters for your Manhattan,
In the Rocks, Mojito-making and others. My inner bartender cannot wait to learn
how to put a special twist on classic drinks, and I am especially excited to
learn how to make a fabulous martini that even James Bond would love.