The recently launched provides chefs and retail buyers a free tool to quickly locate sustainable seafood suppliers that meet the stringent requirements of six leading seafood conservation organizations: Marine Stewardship Council, The Monterey Bay Aquarium's Seafood Watch Program, Blue Ocean Institute, New England Aquarium, FishWise and SeaChoice.

The site currently carries more than 300 different products from 130 suppliers, offering sustainable versions of a variety of different species including shrimp, tuna, salmon, pollock and tilapia--the top five most consumed types of seafood in America. Detailed product information can be found on the site, including supplier name, contact information, product forms, catch methods, gear or farm type, delivery information and more.