RATIONAL AG appointed Björn Rowland president of RATIONAL USA. Rowland, currently vice president of RATIONAL North America, will keep this role in addition to managing the U.S. subsidiary's day-to-day operations. He reports to Reinhard Banasch, RATIONAL chief sales officer.
Over the past year, Rowland served as president of RATIONAL Canada. He will continue to oversee RATIONAL's Canadian operation with help from RATIONAL regional sales director, Louis Audette, who is being promoted to president.
Rowland has worked at RATIONAL for more than eight years. Before joining RATIONAL, he was general manager at Hellenius Byggdetaljer, a Swedish construction supply equipment company. he also wasthe general manager of Meto Sverige, a German purveyor of labeling systems and retail merchandise systems.