King's Hawaiian, the nation's leading and original producer of Hawaiian sweet bread and top-selling branded dinner rolls, has launched its "Green Vision" initiative, an operational campaign to enhance its global sustainability through company-wide efforts. From maintenance to production line procedures, King's Hawaiian has developed measures to impact the environment through financially sound alternatives and eco-friendly solutions. In addition to industry-focused endeavors, the campaign will also include a consumer awareness element, to promote sustainable lifestyles with its customer base. Capturing several efforts with measurable impact, the Green Vision initiative was designed as a tribute to the company’s family-heritage as a native Hawaiian company with island tradition. In addition to current efforts, King’s Hawaiian has an extensive series of sustainability programs under development for potential implementation under the next two to four years. For more information, visit the Web site.