In the challenge, schools, hospitals, workplace cafeterias, and restaurants competed with each other in delivering the most creative and pervasive promotions of whole grain foods during the month of September, which is Whole Grains Month. To be eligible, each foodservice operation had to offer at least one whole grain choice daily.
Winners:
- Fine Dining: Fair Hill Inn, in Elkton, Md.
- Fast Casual/Family Dining: Boloco
- Quick Serve: Papa John's
- Healthcare: Children's Hospital of Philadelphia
- Workplace: Restaurant Associates at Morgan Stanley
- K-12 (small schools): Mattawan, Mich. (run by Chartwells)
- K-12 (medium schools): Newtown, Conn. (run by Chartwells)
- K-12 (large schools): Norfolk, Va. (independent)
- Other: Compass Group, for its 2008 National Nutrition Month Campaign called "Whole Grains 3.0"
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