After a successful nationwide expansion in 2008, the U.S. Fund for UNICEF has announced the return of the Tap Project during World Water Week 2009 (March 22 to 28). The Tap Project, a grassroots initiative to provide clean water to children around the world, invites restaurants to participate by encouraging their customers to donate $1 for the tap water they normally get for free. Now in its third year, the Tap Project will again be a national campaign with additional efforts in Canada and Puerto Rico.

As in years past, participating restaurants will receive a project toolkit containing materials that briefly describe the Tap Project and invite customers to support UNICEF water programs by adding a donation of $1 per person to their bill.

For 2009, UNICEF will now offer varying levels of participation, which restaurants determine in advance based on a minimum pledge commitment. Each level will reflect the restaurant’s goal, the materials they receive in their toolkit and their incentives. Packages include:

Silver:
  • Minimum $50 pledge
  • Restaurant Activation Kit, including a Restaurant User Guide, Point-of-Sale materials (such as posters, window clings, choice of donation cards or table tents) and Server Tip Cards
  • Inclusion on www.tapproject.org “find a participating restaurant” feature
  • Certificate of Recognition
Gold:
  • Minimum $250 pledge
  • All of the above benefits from the Silver package
  • Customizable Tap Project electronic e-mail to send to existing databases to promote involvement in the campaign
  • Three Tap Project t-shirts to use as part of a server incentive program (or other use of choice)
Platinum:
  • Minimum $500 pledge
  • All of the above benefits from the Gold and Silver packages
  • Five Tap Project t-shirts to use as part of a server incentive program (or other use of choice)
  • Inclusion in a national print ad that will run prior to World Water Week in USA Today
For more information or to become involved, visit www.tapproject.org.