Consider adding value to your holiday menus with seasonal beer and food pairings. According to the Brewers Association--the trade organization representing the majority of U.S. brewing companies--seasonal beer sales are on fire right now. The association has created a Web site and brand database dedicated to information on seasonal beers. Right now, seasonal beers are the number-one selling craft beer style, and information on fall and winter seasonals, and the food they pair with, are on the minds of many going into the holiday season.