"With all of the press that our 'industrialized food industry' has received, it is no surprise that Americans are taking a deeper look into what they consume. We now know the effects that factory farming with CAFOs (concentrated animal feeding operations) and mass-produced food has on us. Additionally, all aspects of food in America are being so manipulated that now you can buy a burger, fries and a soft drink for less than a pound of broccoli."
--Maximo Lopez May, executive chef, Wall & Water, New York City, "Industry Voices," May 2010, Chef Magazine