The Women's Foodservice Forum (WFF) has appointed Fritzi Woods (pictured, below) president and CEO. She will assume her role on May 1.

"As a WFF member for six years, I am continually impressed by the organization's drive and passion toward elevating women leaders. I'm drawn to the strong impact WFF has on the industry and I'm excited to build on their success by strategically increasing our visibility and outcomes in 2010 and beyond," said Woods in a statement.

Most recently, Woods served as president, CEO and chair of the board for PrimeSource FoodService Equipment Inc., a company specializing in quick-service restaurant chains. She also was the executive vice president and CFO of The Dallas Morning News/Belo Corp. and served as CFO of the Greater Houston Convention and Visitors Bureau. Woods previously was chair-elect of WFF's board of directors. Maureen Hurley, executive vice president and chief administrative officer of Rich Products Corp., will take over the role of chair-elect and become chair of WFF at the WFF Annual Leadership Development Conference April 6 to 9 in Las Vegas. For more information, visit