The United Fresh Research and Education Foundation will host a one-day Global Conference on Produce Sustainability on April 23 immediately following the United Fresh 2010 conference in Las Vegas. The inaugural sustainability conference will bring together supply chain experts to explore the opportunities presented by sustainable produce industry practices.

"On a global level, it is becoming increasingly critical to have an overall sustainable approach to business," said United Fresh chairman Jim Lemke in a statement. "It is a way to add value, improve efficiencies and invest in the long-term for future generations. This conference is a milestone event, bringing together representatives from the entire produce industry supply chain to work towards advancing sustainable practices."

The conference is presented by the United Fresh Center for Global Produce Sustainability, which was founded through a grant from Bayer CropScience. The Center for Global Produce Sustainability is designed to help companies across the fresh fruit and vegetable supply chain use sustainability to enhance their businesses

Registration for the conference is included with United Fresh 2010's All Access Pass, or may be purchased separately. United Fresh 2010 will take place April 20 to 23 at the Palazzo Resort and Casino at the Sands Expo & Convention Center. For more information on the Global Conference on Produce Sustainability and United Fresh 2010, visit www.unitedfresh.org.