Online ordering service has acquired Eats Media LLC, a restaurant information portal and social networking site for food enthusiasts. The acquisition strengthens's positioning and growth potential as an online destination providing local, same-day delivery of food and other items to individual consumers and companies.

" has a unique partnership model that pays customers substantial referral commissions for bringing new merchants and users on board," said Howard Lutnick, chairman and CEO of Cantor Fitzgerald, the financial services firm that owns, in a press statement. "The addition of Eats brings even more compelling content that our partners can leverage when promoting our properties."

Eats was created in 2002 in New York and has expanded to several other U.S. markets since. Joe Ariel, CEO and cofounder of Eats, will be the CEO of post-acquisition Joining him are Jon Gershman, vice president of sales for post-acquisition Eats; Jonathan Mark, vice president of marketing; and Colin Sims, vice president of operations.