SPONSORED POST

Who knew the center of plate could be such a lonely place? A new Web site called www.grilledandlonely.com, that's who.

Ostensibly a way for "centers to find their true sidemates," Grilled & Lonely is actually an entertaining little site that lets foodservice operators search for side dish ideas to accompany grilled proteins according to compatibility factors like "snuggling," "commitment" or "a fresh start." You can also "speed date," which basically delivers instant, random pairings of grilled meat and sides. And there's a fun section of success stories about centers and sidemates that were "happily menued after."

The site is sponsored by Bush Brothers, the good people behind Bush's Best® Baked Beans, the No. 1 brand of baked beans in the country. So it's no surprise the recipe ideas on Grilled & Lonely are baked bean-based. What is a surprise, maybe, is that these recipe ideas sound (and look) incredibly tantalizing and show off the versatility of baked beans. It’' also a nice tie-in with Bush’s new foodservice advertising, which positions Bush’s Best as "The best thing next to any grill."

The site was created for Bush Brothers by Marlin and The Alchemedia Project, both based in Springfield, Mo.