Oldways and The Whole Grains Council are issuing a call for dining and foodservice outlets to enter the Third Annual Whole Grains Challenge. In the challenge, schools, hospitals, workplace cafeterias and restaurants compete to deliver the most creative and pervasive promotions of whole grain foods during the month of October. To be eligible, each foodservice operation must offer at least one whole grain choice daily during that month.

A total of ten winners will be selected, one from each of the Challenge's 10 categories: Quick Serve Restaurant, Family/Casual Restaurant, Fine Dining, Lodging/Catering, K-12 public schools, K-12 private schools, College/University, Workplace, Healthcare and Other (the best category for in-store delis).

Last year's winners included Papa John's, The Children's Hospital of Philadelphia, Fair Hill Inn and Compass Corporate Catering.

Winners receive an attractive framed medal commemorating their success, nationwide publicity and valuable whole grain prizes so they can serve even more whole grains to their customers. Details and examples of last year's winning entries are available now at www.wholegrainscouncil.org, where an entry form for the 2009 challenge will also be available starting Sept. 1. The deadline for this year's entries is Nov. 6, and winners will be announced on Nov. 15.