Foodservice and produce industry members from across the supply chain will gather July 24 to 26 in Monterey, Calif., for the Produce Marketing Association's (PMA) 2009 Foodservice Conference & Exposition.

The conference is part of a multiphase effort by PMA, the National Restaurant Association and International Foodservice Distributors Association (IFDA) to identify opportunities to increase fresh produce use in foodservice and promote healthy lifestyles. The opening session will summarize findings of a comprehensive operator research initiative currently under way that is examining opportunities and barriers for greater produce use in the foodservice sector.

Foodservice operators who register by July 10 can get discounted registration rates. For more information and to register online, visit