When a holiday like Valentine's Day falls on a Saturday, fine-dining restaurant owners typically lament the overlap with weekend business. But this year, as the industry faces its worst downturn in decades, restaurant owners welcomed the much-needed boost from sold-out dinner slots, regardless of the day. Here, Chef's Stirrings takes a look at Valentine's Day promotions at a few restaurants nationwide to see how they fared amid the recession.
Singer Island, Fla.: Solu Restaurant at the Resort at Singer Island sold out its Valentine's Day "Kissable Cuisine" dinner a week and a half in advance, according to the resort's sales and marketing director Matt Vesley. "Since we were sold out Saturday night, we were able to push some lovers to Friday, Feb. 13, dinner slots, at which time Solu also served the special Valentine's Day menu and kissable quotes," he says.
For each course of the Asian-infused Caribbean restaurant's four-course Valentine's Day menu, Solu executive chef Carlos Jorge created dishes inspired by unique yet complementary themes: "Infatuation, Lust, Romance & Uninhibited."
Each course came with lines from love poems and sonnets. Entrées, including Lacquered Sea Scallops with Ginger Green Pea Risotto and American Sturgeon Caviar, were designed to be shared, which provided a more intimate and affordable dining experience, according to Vesley.
For those diners who missed the event? Don't worry, he says, "Solu will recreate the Kissable Cuisine concept for Valentine's Day 2010--copy and paste!"
Chicago: Café des Architectes at the Sofitel Hotel this Valentine's Day saw a "resurgence and additional liveliness" in the city of Chicago, which public relations and marketing manager Lisa Adelman called a welcome surprise. "People were out and about on the evening of Saturday, Feb. 14, in downtown Chicago, and traffic was plentiful," she says.
Café des Architectes was sold out several weeks in advance of Valentine's Day. Head chef Martial Noguier designed a "sensual," five-course prix fixe menu for $75 that included Maine Lobster Salad, Kumamoto Oysters, Rack of Lamb with a White Bean Purée with Sweet Garlic and Almonds, and a Chocolate Pistachio Dome. Roses were provided for all the ladies upon their arrival.
Reno, Nev.: Unlike years past, guests booked early and held their reservations this Valentine's Day at Charlie Palmer Steak at the Grand Sierra Resort, prompting the restaurant to add 20 tables to accommodate extra guests.
Head chef Charlie Palmer created a Valentine's Day menu meant to be shared by two with a $60 shellfish tasting of Rock Shrimp Ceviche with Avocado and Preserved Lemon, Seared Sea Scallops and Blood Oranges, and a $95 main course that included a 35 oz. New York Steak paired with Steamed Lobster and Roasted Wild Mushrooms and Red Wine Jus.
According to Joel Giandalia, general manager for Charlie Palmer Steak, the specials were all sold out, and the restaurant was booked solid from 5:30 to 10:45 p.m. "We are considering opening earlier next year," he says, adding that the restaurant has tentative plans to offer similar specials for future Valentine's Day holidays due to this year's success.
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