Henny Penny Corp. is pleased to announce the appointment of Dennis Romer to the newly created position of director of sales. Romer's primary duties will be to oversee the planning and execution of distributor sales for the company, and to drive profitable sales growth within the general market channels for domestic and international regions.

Romer is a 25-year veteran of the foodservice industry, having spent much of that time in senior sales management and executive management positions. He was formerly a senior manager at The Manitowoc Co., responsible for general management and business unit growth in that company’s refrigeration business. He also directed sales and marketing efforts for Middleby-Marshall and Hobart. Most recently, he was vice president/foodservice and hospitality for Sterilox Food Safety, a division of Puricore, Inc.