Numi Tea has been awarded the California State WRAP Award from the California Integrated Waste Management Board for the company's achievement in landfill waste reduction. Numi first won a WRAP Award in 2005. In 2006, the Oakland-based tea company joined a select circle of five top winners for WRAP of the Year honors, beating out more than 1,200 other WRAP winners that year.
Numi converted its tea boxes to a minimum of 85-percent, post-consumer waste, annually conserving more than 5,200 trees and reducing landfill by 334,560 pounds. Numi's redesigned tea boxes include an Eco Audit table on the bottom of the box that identifies its waste reduction. In 2004, Numi also converted all of its marketing collateral to 100-percent recycled material. From its beginnings, Numi made a conscious choice to eliminate the use of cello-wrap in its packaging and use bamboo for its merchandising.
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