The North American Association of Food Equipment Manufacturers (NAFEM) announced three business leaders with unique perspectives will headline education at the NAFEM Show, Feb. 5 to 7, 2009, at the Orange County Convention Center, Orlando, Fla.

The complimentary education program features: Gary Hirshberg, president and "CE-Yo," Stonyfield Farm; Madison Mount, associate partner, Ideo; and Harry Balzer, vice president, The NPD Group.

Hirshberg opens the education program with his session on sustainability. As head of the world's leading organic yogurt producer, with $320 million in annual sales, he's living proof that environmental commitment makes for a healthier planet and healthier bottom line. Drawing from his experience growing Stonyfield Farm from a seven-cow start-up, as well as the examples of like-minded companies, Hirshberg presents stunning evidence that business not only can save the planet, but is able to simultaneously deliver higher growth and superior profits as well.

Using a human-centered approach to innovation within the food and beverage industry means exploring functional connections between people and consumption. With examples from fieldwork and human-focused research, Mount discusses how IDEO has sought to understand the evolving issues of the day and use them to help companies grow strategically and develop new products.

A national expert commentator on food and diet trends, Balzer helps attendees look into the industry's future, make smarter business decisions and gain insight to address the ever-changing marketplace. This session also provides insight into actual consumption behavior and how it is changing. Balzer examines in-home and away-from-home food and beverage consumption, and addresses the impacts of health, nutrition, demographic shifts and economic factors on consumer behavior related to foods and beverages.

Following each session, a panel of industry experts puts the macro issue under a microscope for a segment-specific view. During each panel session, participants provide a brief (5-10 minute), industry-specific presentation, followed by a healthy dose of Q&A.

For more information or to register for the NAFEM Show, visit