SPONSORED POST

Who knew the center of plate could be such a lonely place? A new Web site called www.grilledandlonely.com, that's who.

Ostensibly a way for "centers to find their true sidemates," Grilled & Lonely is actually an entertaining little site that lets foodservice operators search for side dish ideas to accompany grilled proteins according to compatibility factors like "snuggling," "commitment" or "a fresh start." You can also "speed date," which basically delivers instant, random pairings of grilled meat and sides. And there's a fun section of success stories about centers and sidemates that were "happily menued after."

The site is sponsored by Bush Brothers, the good people behind Bush's Best® Baked Beans, the No. 1 brand of baked beans in the country. So it's no surprise the recipe ideas on Grilled & Lonely are baked bean-based. What is a surprise, maybe, is that these recipe ideas sound (and look) incredibly tantalizing and show off the versatility of baked beans. It’' also a nice tie-in with Bush’s new foodservice advertising, which positions Bush’s Best as "The best thing next to any grill."

The site was created for Bush Brothers by Marlin and The Alchemedia Project, both based in Springfield, Mo.
1 comments
Chef chocolatier Lionel Clement of the Wynn Hotel in Last Vegas, will represent the United States at the 2009 World Chocolate Masters competition, put on by Barry Callebaut. This year's theme is Haute Couture.


Clement spends nearly six hours daily designing chocolate sculptures and preparing chocolate pastries, pralines and desserts in preparation of the event, to be held Oct. 14 to 16 at the Salon Du Chocolat in Paris.
0 comments
At the sixth annual Great American Seafood Cook-Off, Tory McPhail, executive chef of Commander's Palace in New Orleans, won first place with his Creole Seafood Mixed Grill (pictured below).

Tory McPhail's winning Creole Seafood Mixed Grill contained Louisiana sheepshead, shrimp and crabmeat

New Jersey’s Peter Fischbach, executive chef for Gourmet Dining Services at New Jersey Institute of Technology in Newark, took second place with his Pan-seared Viking Village day-boat sea scallops with chili-herb grits, warm pickled root vegetables, apple wood bacon, micro greens and corn velouté; and Alaska’s Patrick Hoogerhyde, executive chef of WildFin Seagrill in Anchorage, won third with his Wild Alaska King Salmon with cranberry-infused birch syrup molasses and Susitna Valley potato hash nested in Alaska summer greens.

(l to r) Chef John Currence of City Grocery Restaurant Group, Oxford, Miss., and the 2008 Great American Seafood king, poses with 2009 winner chef Tory McPhail of Commanders Palace Restaurant and his assistant, chef Jonathan Schmidt

The cook-off featured 15 teams preparing a domestic seafood dish that illustrated the cuisine of their home state. National Marine Fisheries Service, the event's main sponsor, uses the cook-off to highlight the importance of sustainable seafood harvest and end overfishing in the United States.
0 comments
Contributed by Howard Schaffer, founder and operator, Howard Schaffer Media Marketing

Being successful in the foodservice business does not come easy, especially these days with our challenging economic conditions. Expenses have never been higher, as salaries, rent and the cost of food and transportation rise significantly. Restaurant operators simply cannot afford to have empty seats because not only will this fail to bring in revenue, but it is increasing expenses through wasted food and empty space. This is where the significance of building a strong connection with your local media comes into play.

The restaurant industry is a highly competitive environment where the success of the business relies upon the right balance between quality food, solid customer service and high exposure to the public. The food shouldn't be a setback because that's what the chefs are appointed to do; quality customer care shouldn't be questioned because your aim is to employ an efficient yet friendly staff. This leaves focusing on making the public aware of your establishment. The name of the game is "creating a buzz." You want people to recognize your name, who you are and why your establishment is worth the time to visit.

Deciding on a route for publicity. Public relations is often confused with advertising, but in reality, there are considerable differences between the two. Advertising is when a company pays for ad space. They know exactly what the ad consists of and when it will air or be published. Public relations, on the other hand, is a means of gaining editorial coverage, a.k.a. "earned media," which ultimately reaches the consumer in an unbiased and informative way.

Why is local media coverage highly beneficial?
  1. It personalizes your restaurant and your story. Consumers will be familiarized with who you are and what you stand for. Think of the "consumer." Story angles must be creative enough to attract newcomers, while building credibility for your regulars. They should be specific and unique to your restaurant such as stressing the fact that you have a variety of burgers rather than just saying you have great food. Newsworthy matters include awards, expansions, new hires, an updated menu and even a renovation.
  2. It adds credibility. As opposed to paid advertising, the editorial decision makers of any particular publication or television show are not compelled to cover your event or publish your news just because you sent them details. In the eyes of the consumer, this is why a published article or a broadcast story on television news is more credible than most advertisements. People tend to be more believing of what they read in newspapers and magazines, as well as what they hear on the radio and see on television. When a recognized radio personality is making conversation about your restaurant on-air, it is very effective in a friendly and supportive manner; some even say it will do more than a stand-alone ad. When a noted columnist in your daily hometown newspaper talks up your specialty for which your restaurant is best known, his/her credibility endorsing your establishment will reinforce the paid print ads which should appear elsewhere in that publication.
  3. Instead of a narrow focus, it broadens your reach. With your name being mentioned in various media outlets, it is now possible to reach the readership of various newspapers and magazines, as well as the viewership of television and listeners of radio stations. As opposed to billboards--which is a form of advertising, as you are paying for that ad to be seen only by the people who drive by it--being mentioned in local media can mean attracting customers on a wider scale. Full attention is given to the article or segment, whereas the billboard is only seen for a few short moments.
  4. It establishes you as an authority in your industry. When a source is often quoted, consumers tend to develop the idea that the source is a connoisseur or authority in his or her industry. Educating the media of your background can also be used to encourage them to use you as a reference in the future.
  5. It provides awareness and fosters customer loyalty. Most important of all, using different outlets creates publicity for your restaurant. Your restaurant's name is in the marketplace and reassures customers of the great services you are offering instead of what the competitor is presenting.

Getting started. Building and maintaining a cordial business relationship with newsroom decision makers can be the key to successful PR, which can lead to the success of your restaurant. Having your restaurant featured in local newspapers is a great place to start. This reaches potential customers who are in your immediate local market. A grand opening is not the only time that media coverage is newsworthy, but it can also be appealing to the local townspeople when you're hosting special events like wine tastings or fundraisers. Once you feel satisfied with the local coverage your restaurant is receiving, you can feature it in regional publications. This is perfect for reaching those who are situated right outside of your direct area. Most regional publications cover a few counties or in the same area. Residents of neighboring towns in your region besides your own will likely be eager to try a new restaurant in the vicinity.

Just because you are located in a small town and have a single location, does not mean your establishment isn't fit to be published in national media outlets. It is important to keep track of health and food trends to see if your restaurant can fit into those trends. A trend you might read about in a national newspaper could entail how organic foods are being used more frequently in restaurants; you can relate to this by sharing how you made the transition to strictly organic foods and how the community valued it and/or how it had an effect on the number of people coming to dine. Another area that should not be overlooked is travel publications. Even if your restaurant is not located in a typical travel destination, you can take find different story angles that can fit your situation such as saying that your restaurant is the best kept secret that is hidden away in a quaint little town.

Whether you decide to hire a PR agency or do it yourself, the goal is to make professional contacts at the local television and radio stations, along with the local and regional newspapers. Your persistence and consistency in sending press releases regarding your eatery is sure to bring you great success in attracting new faces.

Howard Schaffer is founder and operator of Howard Schaffer Media MarketingAlbany, N.Y. With twenty years experience in regional food marketing throughout the country, he is a noted authority on media relations and has been published nationally in academic publications and trade journals.
0 comments
Kitchen Stadium once again opens its doors to find a new culinary warrior in the sizzling primetime series "The Next Iron Chef," as announced by Bob Tuschman, senior vice president of programming and production for Food Network. Hosted by Alton Brown ("Good Eats," "Iron Chef America"), the reality competition premieres on Oct. 4 at 9 p.m. ET and will challenge ten top chefs from around the country in a series of demanding situations, testing their culinary skills and mental toughness.

"It's thrilling to see what these ten top chefs can create when pushed to their limits in this series," Tuschman said in a press statement. "These world-class chefs display extraordinary culinary skills and creativity as they battle it out for the supreme title of Iron Chef."

The ten contestants are:

The winner will join the ranks of Mario Batali, Cat Cora, Bobby Flay, Masaharu Morimoto and Michael Symon as a member of Iron Chef America.
0 comments
#recipe
The recipe in this post was mentioned in News Bites (page 6) of the September/October issue of Chef Magazine.

Stephan Hesse, former executive chef of The Oak Grill in Minneapolis and executive chef of a forthcoming Kona Grill in Eden Prairie, Minn., won top honors in the 20th annual national Taste of Elegance contest held June 29 in Baltimore. The competition, sponsored by the Pork Checkoff, featured 29 chefs, all winners of state and regional Taste of Elegance contests. Hesse earned Chef Par Excellence honors and a check for $5,000 with his winning entrée of Curry Pork Belly with Coconut Panna Cotta (recipe, below).

Hesse, a third-time Taste of Elegance competitor, told Chef Magazine that his strategy for success was to focus on clean flavors and not muddle his dish with too many elements. "I've done this [competition] three times in a row, and every time, the judges told me [during the feedback session] to keep it simple."

Hesse says the simple flavors he chose to highlight this time around were Thai-based, since he's a fan of curries. He decided to braise pork belly, slice it and serve it sandwich-style on a bao bun. The judges were instructed to put together the sandwich on their own and spoon the coconut panna cotta on top as a condiment.

Other chefs who received honors at the contest include: chef Stephen Marshall of Medici at the Ritz Carlton in Las Vegas and instructor at Le Cordon Bleu-Las Vegas, who earned the Superior Chef Award and $2,000, as well as Media Choice award from the national foodservice media judges, with his Spiced Pork Belly recipe; and chef Mark Brown of The River Club in Suwanne, Ga., who earned the Premium Chef Award and $1,000 with his Piedmont Pork recipe.

The chef-judges for this year's event included:
Marc Orfaly, Pigalle, Boston
Deb Paquette, Zola, Nashville, Tenn.
Kent Rathbun, Abacus, Dallas
Joseph Royer, Saturn Grill, Oklahoma City, Okla.
Charlie Torgerson, Famous Dave's, Minneapolis
Tyler Wiard of Elway's, Denver

Competing chefs had the opportunity to attend an abridged version of Pork 101, a Checkoff-funded short course that focuses on pork quality, consistency and value, as well as a butchering demo that also highlighted newer marketed cuts of pork.

The Checkoff partnered with Cargill, featuring Sysco Corp.'s premium White Marble Farms in providing pork for the competition.

The Taste of Elegance contest was created to encourage chefs to use pork more frequently in creative, nontraditional ways. For more information on the Taste of Elegance or the National Pork Board, visit www.porkfoodservice.org.

Curry Pork Belly with Coconut Panna Cotta
Stephan Hesse, executive chef, formerly of The Oak Grill, Minneapolis

Yield: 8-10 portions

1 gal. water
3 c. kosher salt
3 c. granulated sugar
1/2 c. black peppercorns
4 bay leaves
2 gal. apple cider
1 gal. apple juice
1/2 gal. cider vinegar
5 lbs. pork belly
Pork Fat Glaze (recipe follows)
Pork Stock (recipe follows)
Curry Sauce (recipe follows)
Bao buns, sliced, for serving
Coconut Panna Cotta (recipe follows)

Method (1) In pan, boil water, salt, sugar, peppercorns and bay leaf just until salt and sugar dissolve. In large container, combine sugar-salt solution with apple cider, apple juice and cider vinegar, and place in cooler. When cool, place pork belly in brine; cover and place in cooler for at least 24 hours. (2) Remove pork belly from brine, using paper towels to soak up remaining moisture from pork. (3) Score the skin side of the fat with sharp knife. Lightly brush pork belly with Pork Fat Glaze. (4) Sear skin-side down on very hot flat top or large sauté pan. Cook for a few minutes per side, letting skin get caramel brown. (5) Place pork into braising pan. Fill pan with cold Pork Stock, completely covering belly. Cover with plastic wrap and aluminum foil (or steel top if you have one that fits). Place into 350°F oven 2 1/2 hours or until pork is tender, but not falling apart. When pork is finished, place into cooler until completely cold, 12-14 hours. (6) When pork is cool, remove pork from pan; remove and reserve excess braising liquid from pork. Slice pork into strips, cutting from back to belly, 1/2" in width. When pork is cut, trim at most 50 percent of the fat from top (make sure to take off the skin at least). (7) Score fat side again with a sharp knife. Place pork into shallow pan, fat-side up, and then add reserved braising liquid into pan, only to cover 25 percent of the pork. (8) Brush pork lightly with the Pork Fat Glaze, and place into a 425°F oven 18-25 minutes; cook pork until fat gets crisp with a dark caramel color. Brush pork at least 3 times with Pork Fat Glaze while it's in the oven. (9) When pork is finished, drain 90 percent of juices from pan, and let pork sit for at least 10-12 minutes to let belly firm up for slicing and tossing with Curry Sauce. Serve with sliced bao buns and Coconut Panna Cotta.

Pork Stock
30 lbs. pork bones
2 lbs. carrots, large dice
2 lbs. celery, large dice
1 lb. onion, large dice
Olive oil, as needed
Salt and pepper, to taste
1 lb. tomato paste
1 bottle Merlot
Water, as needed
3 bay leaves
1/2 c. black peppercorns
3 oz. fresh thyme

Method (1) Place bones tossed with carrots, celery and onion on sheet pans drizzled with olive oil; season with salt and pepper. Place in 350°F oven until bones are roasted to a dark brown. (2) With a rubber spatula, smear tomato paste over bones evenly, place back in oven to caramelize tomato paste. Distribute wine at the bottom of pans to deglaze pans. (3) Place everything (including juice) into a large stockpot, fill pot with water (covering bones) and bring to a slow simmer for at least 8 hours. (4) Render fat from top, and reserve for Pork Fat Glaze preparation. (5) Strain stock, and place in ice bath to cool. Place in cooler for later use. Chef's note: Add a little bit of beef base to braising liquid at about 45 minutes left of cooking to enrich flavor of stock, if desired.

Pork Fat Glaze
Reserved pork fat from Pork Stock preparation
Curry spice, as needed

Method (1) Use all the pork fat rendered from the Pork Stock. Strain to get rid of unwanted particles. (2) Depending on amount of fat that was reserved from stock, use 1 t. curry spice to 1 c. of fat. Let sit at room temperature, and reserve for pork belly reheating preparation.

Curry Sauce
1 c. Lemongrass, chopped
10 Kaffir lime leaves, chopped
5 Thai chilies, cut in half
3 garlic cloves, chopped
2 T. ginger, chopped
1 t. pink peppercorns, whole
1 t. black peppercorns, whole
2 1/2 T. Chef Spice
1 1/2 T. curry powder
2 limes (cut in quarters)
18 oz. red curry paste
2 c. pork stock
2 T. honey
1 t. salt
1 T. Harissa powder
1 t. smoked paprika
1 t. turmeric
1 t. garam marsala
2 T. butter cold

Method (1) Combine all ingredients except butter in saucepan; simmer for at least 1/2 hour so flavors can come through. (2) Strain once to take out large particles. Finish with butter and keep warm for service.

Coconut Panna Cotta
1/2 gal. heavy cream
2 1/2 c. whole milk
1 1/2 c. half and half
1 pkg. Coquito nuts, toasted and peeled
2 1/2 c. unsweetened coconut
2 1/2 c. unsweetened coconut, toasted
1 c. almond slices, toasted
1 t. kosher salt
25 oz. Coconut Perfect Puree
13 sheets gelatin, soaked in ice water for at least 10 minutes

Method (1) Mix all ingredients in a saucepan, and simmer, mixing often, for 1/2 hour to bring coconut flavor out. Pull gelatin out of water; squeeze water out. Add to sauce and let dissolve, about 5 minutes. Strain mixture through fine strainer, place in desired vessel and place in refrigerator to chill 7 hours or until firm.
0 comments
Walter Staib, chef/proprietor of Philadelphia's City Tavern and member of Chef Magazine's editorial advisory board, made history in late July when he became the first modern-day chef to cook in Thomas Jefferson's kitchen at Monticello.
Chef Walter Staib prepares for filming "A Taste of History" at Monticello.

Staib and a crew from Multi Media Productions filmed four shows for his upcoming television series, "A Taste of History." He artfully prepared some of Jefferson's favorite dishes: fried asparagus, stuffed cabbage, chicken fricassé and more, with recipes from his cookbook City Tavern: Recipes from the Birthplace of American Cuisine and from Dining at Monticello.

The shows were shot over a period of four days at the Monticello estate in an 18th century hearth with authentic and replica colonial cookware and tools. Staib spent hours each day in front of a roaring fire in an open hearth preparing various dishes with temperatures soaring over 800°.

When he wasn't in the kitchen, Staib was busy filming other segments, including touring behind-the-scenes with Monticello curator Susan Stein, sampling vegetables in Jefferson's garden with Peter Hatch, director of gardens and grounds (pictured, right), visiting various "dependencies" with dependencies project coordinator Justin Sarafin and learning more about the important role of Jefferson's cook and slave James Hemings from African-American research historian Dr. Leni Sorensen.

"A Taste of History" explores America's culinary beginnings and brings its rich history to life exploring the founders of the country through the food they ate and the recipes they prepared. The show is scheduled to air on public television beginning in September. It will also air on WPHL (MYPHL-17) in the Philadelphia area.
0 comments
Fifteen notable Chicago chefs are headed to Belfast, Northern Ireland, this weekend to team up with some of Northern Ireland's finest for the Belfast Taste & Music Fest. The event, organized by Chicago native Connie Cunningham, takes place at Belfast Botanic Gardens today through Sunday, Aug. 9 and celebrates the local fare of Northern Ireland. More than 30,000 visitors are expected to attend.

Chef Patty Rasmussen (front center), of Tre Kronor Restaurant, enjoys a break from cooking with her five children at the launch of the Belfast Taste & Music Fest.

Participating Chicagoland and Northern Ireland chefs will do culinary demonstrations throughout the event. Chicago chefs appearing at the Belfast Taste & Music Fest include: Chicago chef mentor for the event Jim Freeland, Lou Malnati's Pizzeria; Jackie Shen, Red Light; Michael Garbin, Union League Club of Chicago; Tony Hu, Lao Sze Chuan; Jose Luna, White Eagle Golf Club; Toni Motamen, Raw Bar; Pete McGarrity, Harry Caray's; Patty Rasmussen, Tre Kroner Svensk Restaurant; Dominique Tougne, Bistro 110; Randy Waidner, Gibson's Steakhouse; Don Zajac, Phil Stephani Signature Restaurants; Lance P. Daly, Lincolnshire-Marriott Resort; Brian Wright and Massimo Rubino, Rosebud Restaurants; and the team at Spatulatta.com.

(l to r) Musician Ronnie Greer and Bistro 110 chef Dominique Tougne enjoy good food and good music at the Belfast Taste & Music Fest.

For more information, visit www.belfasttasteandmusicfest.com.
0 comments