Clearing the Sea

The global fishing industry is one muddied in coastal waters. Is transparency anywhere in sight? 

The traceability of seafood from international waters to an American plate can be a web of confusion for many, and black market fishing—or what we should correctly refer to as illegal, unreported or unregulated (IUU) fishing—muddies the waters. According to the National Oceanic Atmospheric Administration (NOAA), a federal scientific agency and one of the most respected seafood sustainability organizations in the world, nearly 90 percent of the seafood consumed in the United States is imported; much of that from China, Thailand, Indonesia, Vietnam and Ecuador.

A greater understanding of where our seafood comes from is top-of-mind lately. There’s two demands here from consumers and chefs: a demand for sustainability—ideally that fish and shellfish are farmed or fished in such a way that each can maintain or increase production in the long term. And second, a demand for a more transparent look into the water—where is it coming from?

With that in mind, and because the entities engaging in IUU fishing circumvent conservation and management measures, avoid the operational costs associated with sustainable fishing practices, and possibly derive economic benefit from American fisheries, the Department of State and NOAA  announced an action plan for the implementation of recommendations to combat IUU fishing and seafood fraud.

The recommendations were announced at the Seafood Expo North America earlier this year by a 19-agency presidential task force that was established by President Obama to create a comprehensive framework to protect the economic and environmental sustainability of U.S. and global fisheries. The task force, which created the action plan, includes a diverse group of members—Department of Homeland Security, U.S. Agency for International Development, the Food and Drug Administration, the Department of Defense and 15 others.

“Because more than 2.5 billion people depend upon fish for food and nutrition, IUU fishing practices threaten food security and sustainability and undermine efforts to reduce global hunger and malnutrition,” the report stated.

The action plan spells out each forceful step, 15 in total, that federal agencies will take in both domestic and international settings as the Obama administration works to support sustainable fisheries and keep the American fishing industry strong.

“It hurts businesses that do the right thing; it hurts consumers; and it hurts the resource,” says Sean O’Scannlain, founder and CEO of Fortune Fish, a gourmet seafood distributor. “But the most important part of understanding the issue is having the proper perspective in order to use resources wisely in combating it.” There’s already efforts in place that seek to address transparency challenges including port state measures, which help ensure illegally harvested wild-caught seafood does not enter international trade; as well as the FDA’s Food Drug and Cosmetic Act, which enforces capabilities against misbranded food.

For the task force, the 15-step action plan simply hopes to reinforce a commitment to a transparent seafood system. An increase in required information available on products is one of the four general themes of its plan.

Port state measures, free trade agreements, fishery subsidies, and best practices for data tracking are among the 15 recommendations, broad in scope, provided to the administration by the task force.  Others include expanded federal, state and local enforcement provisions and information sharing and traceability programs.

The traceability system attempts to give chefs and consumers purchasing seafood in the American market an increasing confidence in its sustainability. In the meantime, O’Scannlain suggests that Chefs looking for a more transparent route for their fish first look at what traceability program is in place with their supplier. Extra documentation might not be needed.

“Most often that tracking will be significant,” he says. “Chefs should have a conversation with their supplier before they unilaterally embrace the need for more documentation. Sometimes a conversation rather than an ultimatum can be eye opening.”

Most suppliers already have systems in place, which is why O’Scannlain believes creating new laws or initiatives for the sake of new laws or initiatives is not successfully addressing the issue. The task force’s recommendations are ambitious, certainly. But they do address the need to trace at-risk products. The plan eventually aims to trail every piece of seafood that enters U.S. commerce from where it is caught to where it lands in the United States. According to the report, implementation by September 2016 should trace all at-risk seafood (or products of particular concern) through data tracking.

American interest in the international seafood supply chain is certainly strengthening, especially after a yearlong investigation by the Associated Press surfaced a few months back.  The investigation brought to light modern day slave labor conditions in Indonesian fisheries. It’s a clouded seafood supply chain, and according to the AP, tainted seafood mixes in with other fish at a number of sites in Thailand, including processing plants. The thought is jarring, and although extreme, it proves the need for higher regulation and transparency in the fishing supply chain. It also requires chefs ask more questions.

At Fortune Fish, yes they seek to work with the most responsible international trading partners available, but they also know which questions to ask. “We vet our suppliers and have a stringent quality assurance and control program, but we are also members of the Better Seafood Board (BSB),” says O’Scannlain. “It’s the leading B-to-B anti-fraud group. If we have questions, we take those to the BSB. If a supplier isn’t a member of the BSB, the first question we ask is why not?”

And that’s the first question O’Scannlain suggests you offer to potential distributors and suppliers as well.

Questions can tackle transparency, but sustainability takes hard work on every end. The implementation of the Task Force’s concepts will begin with the integration of programs and data across the sustainability landscape. They’ll include increased federal agency collaboration and the development and phased implementation of a traceability program for species that might not be sustainably farmed.

“NOAA is one of the premier seafood sustainability organizations on the planet,” says O’Scannlain. “They manage stocks to their maximum sustainable yield. If an NOAA regulated product is on the market, it is sustainable.” If it were not, NOAA wouldn’t allow it to be harvested. They’ll also certify that it not only came from an approved establishment, i.e. no IUU fishing involved, but it’s also meeting the U.S. grade A standard.

He believes that sustainability, very simply, has to do with oversight. “Is someone watching the stock? Is someone managing the fleet? Are there responsible measures in place to make sure aquaculture is done right?” he asks.

Unlike many specialty, packaged products on the market, there’s no one specific seal or certification that makes it sustainable. “So is seafood sustainability realistic? Yes, absolutely,” he says. “But it’s not a state of panacea that we’re trying to get to, it’s the state of hard work we are in now and will always be in that will make and keep seafood sustainable.”
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By Megan O'Neill 

The global fishing industry is a cloudy animal of the high seas.

The traceability of seafood from international waters to an American plate is a difficult web of confusion, and black market fishing—or what we should correctly refer to as illegal, unreported or unregulated (IUU) fishing—blurs the waters. But there’s hope for the American fisheries unfairly competing with IUU and fraudulent practices. And there’s hope for those consumers, chefs and buyers simply looking for transparency in seafood.

Earlier this month at the Seafood Expo North America, the Department of State and the National Oceanic Atmospheric Administration (NOAA) announced an action plan for the implementation of recommendations to combat IUU fishing and seafood fraud. The recommendations were given by a 19-agency Presidential Task Force that was established by President Obama to create a comprehensive framework to oust the IUU fishing that thoroughly impacts the economic and environmental sustainability of U.S. and global fisheries.

The action plan spells out each forceful step, 15 in total, that federal agencies will take in both domestic and international settings as the Obama administration works to support sustainable fisheries and keep the American fishing industry strong.

In short, IUU fishing consists of fishing activities that are illegal (conducted in breach of applicable laws), unreported (not reported or misreported to relevant authorities in breach of reporting procedures), or unregulated (occurring in areas in which there are no applicable conservation measures). According to the report, which you can read in full here, the task force was established for two reasons: 1. to address this IUU fishing and 2. to address seafood fraud, both of which refer to all seafood species, not just fish. The Task Force includes a diverse group of members—Department of Homeland Security, U.S. Agency for International Development, the Food and Drug Administration, the Department of Defense and more.

So why, might you ask, would one require a 19-agency Presidential Task Force for recommendations on illegal fishing practices? It’s a fair question, but one that can be readily answered. By circumventing conservation and management measures and engaging in these fraudulent practices, the health of the general ecosystem is greatly impacted, and the sustainability of U.S. and global fish stocks is seriously undermined.

In its 2015 biennial report to congress, NOAA highlighted their findings and analyses of foreign IUU fishing activities on the high seas where nations do not have a regulatory program comparable to the United States. What’s astounding in their research is IUU’s incredible impact on the economic stability of the industry.

According to NOAA, global losses from illegal fishing practices are estimated between $10 and $23 billion annually.

But beyond the loss of money, and simply because of the massive oceanic nature, IUU fishing is difficult to place. “It can occur in capture fisheries both within areas of national jurisdiction and on the high seas,” stated the Presidential Task Force Report.

As the conclusion of a yearlong investigation by the Associated Press surfaces, American interest in the international seafood supply chain strengthens. The AP’s article, which was posted last week, brought to light modern day slave labor conditions in Indonesian fisheries. “Are slaves catching the fish you buy?” headlined the piece. It’s a clouded seafood supply chain, and according to the AP, tainted seafood mixes in with other fish at a number of sites in Thailand, including processing plants. It’s a jarring thought, and although extreme, it proves the need for higher regulation and transparency in the fishing supply chain in international waters.

“Because more than 2.5 billion people depend upon fish for food and nutrition, IUU fishing practices threaten food security and sustainability and undermine efforts to reduce global hunger and malnutrition,” stated the report.

According to NOAA, nearly 90 percent of the seafood consumed in the United States is imported. Beyond that, China, Thailand, Indonesia, Vietnam and Ecuador are where we’re importing from. A greater understanding of where our fish come from (increasing required information available on seafood products) is one of the four general themes of the Task Force’s plan.  

Port sale measures, free trade agreements, fishery subsidies, and best practices for data tracking are among the 15 recommendations, broad in scope, provided to the administration by the Task Force.  Others include expanded federal, state and local enforcement provisions and information sharing and traceability programs.

The traceability system attempts to give chefs and consumers purchasing seafood in the American market an increasing confidence in the sustainability of the market. Though ambitious, it aims to track every piece of seafood that enters U.S. commerce from where it is caught to where it lands in the United States. According to the report, implementation by September 2016 should trace all at-risk seafood (or products of  particular concern) through data tracking.


The actions of the task force announced at the Seafood Expo might certainly give American buyers a peace of mind and hope for a future that truly combats questionable imports. Timelines are available for each of the 15 recommendations, and reassure the government’s commitment to not only leveling the playing field for U.S. fishers who are unfairly competing with illegal catch and seafood products, but also providing buyers with the ability to trace, the ability to trust and the ability to eat a piece of seafood that is correctly and ethically represented. 
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