The ConAgra Foods brands pledged a donation to Feeding America for each food sample served. A visual counter at the booth displayed in real time the number of samples and the corresponding donation level. More than 10,000 samples of sweet potato products, appetizers, hot dogs, popcorn, and other products were served, culminating in the maximum donation amount of $10,000. This donation is another example of ConAgra Foods’ nearly 20-year partnership with Feeding America to help end child hunger, including the company’s Child Hunger Ends Here campaign.
In other NRA-related news, Larry Katz, president of Dots Diner in Metairie, La., won the booth’s grand prize giveaway—a big-screen 3D television. To enter the drawing, attendees were encouraged to find a secret word using 3D glasses. Lamb Weston and ConAgra Foodservice combined to take home three of the 13 inaugural NRA Food and Beverage Product Innovation Awards. Winning products were Sweet Things Sweet Potato Mini Tater Puffs, The Max Fit for Kids Plus Whole Grain Stuffed Crust Pizza and PAM Cooking Sprays in environmentally improved cans.