Four Star Restaurant Marketing Cookbook—Recipes for Restaurateurs (2008, Duke Marketing Publishing), written by restaurant industry marketing expert Linda Duke, announced the California Restaurant Association (CRA) will offer the book in its online bookstore. A percentage of proceeds will be donated to the CRA Educational Foundation. CRA members can purchase the book for $89 and non members $99 online under "Products + Training" in the online bookstore.

Four Star Restaurant Marketing Cookbook—Recipes for Restaurateurs provides restaurant owners and operators with proven marketing tactics in a reader-friendly format with more than 250 photos and real restaurant case studies. This recipe-format cookbook includes 100 field-tested tips, tools and tactics of successful marketing recipes, ingredients needed and directions with a tactical guide to generate trial of new guests, build frequency and loyalty of existing guests, increase awareness, check averages and sales for any restaurant.